A. The department shall develop and administer a plan for recruitment and retention of athletic trainers at high schools in rural areas. The plan shall provide for identification of shortage areas, prioritization of long-term and short-term goals, strategies for recruiting athletic trainers to rural areas, and public input.
B. The department shall implement the retention and recruitment plan, directly or through contract. Implementation may include advertising and promotion, professional recruitment services, travel, and all other necessary tasks. Total implementation costs shall not exceed seventy-five thousand dollars.